Dodge Rolls Out Freebies And After

All Dodge Challenger SRT Demon 170 owners will receive a free detailing kit produced by Direct Connection and Jay Leno's Garage

Dodge has introduced a series of after-sales items for those fortunate enough to place an order for the 2023 Challenger SRT Demon 170. While most of the available parts and accessories have a price, a number of them are free and included with the car.

The first product for the SRT Demon 170 is a commemorative decanter set. Owners will also receive a custom SRT Demon 170 IP badge that is engraved with the last four digits of their car’s VIN. They also have the option of adding up to 16 additional characters to the badge.

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A car detailing kit will also be free of charge. The detailing kit features products recently introduced by Dodge’s Direct Connection in partnership with Jay Leno’s Garage and includes a quick detailer, ceramic wash shampoo, ceramic coating, all-purpose cleaner & degreaser, high-gloss tire shine, color-changing wheel cleaner, and microfiber chenille wash mitt, and two microfiber towels.

Then we get to the accessories available for purchase. The first takes the form of a $2,640 custom Goodwoll car shell to protect the muscle car, while for $695, a custom satin-stretch indoor car cover is also available. Owners can also head to Direct Connection and pay $1,389 for a harness bar made from 4130 chromoly steel that easily attaches to factory mounting locations. A $179 Direct Connection seat harness mounting kit has also been introduced as have carbon fiber closeout panels made from pre-preg carbon fiber that fill the void left by the absence of rear seats. These panels cost $3,999.

Dodge has also introduced a $1,329 parachute mounting kit for the Demon, an $899 parachute release, and an $899 trunk organizer made from carbon fiber and perfectly sized to fit the aforementioned detailing products.